NRSC reserves $3 million in airtime in NM

The National Republican Senatorial Committee made a very large airtime reservation in New Mexico today according to Roll Call.

The NRSC reserved $3 million in airtime in New Mexico — a massive number for a state that is relatively cheap for media buys. The buy includes broadcast, cable and radio airtime according to Roll Call.

Most of the state, and a majority of the population, can be reached by advertising on Albuquerque TV. Campaigns and groups can reach virtually the entire state by advertising in the El Paso media market (to reach Las Cruces). Neither are very expensive when compared to other states.

Before you panic that you will be subjected to $3 million in ads from the NRSC alone, exercise some restraint — just because the NRSC reserved the airtime does not mean that the NRSC will actually buy that amount in ads.

Roll Call explains:

To be clear, the NRSC’s buy is just a reservation, and operatives can change the amount and move funds to different states before the ads hit the airwaves this fall. But the GOP committee’s purchase gives an early indication of where and how it will spend to net the four Senate seats the party needs to control the chamber in 2013.

This is just the first of what will likely be a flood of money in the U.S. Senate race — the race is considered likely to be one of the closest races in the nation and recent polling has confirmed that. Most pundits peg the race as a toss-up.

The reservation was part of $25 million in reservations in six states. The largest reservation was $5.5 million for Virginia and the smallest were the $3 million reservations in New Mexico and Nevada.

The NRSC had $16.2 million in the bank as of the end of February, but fundraising will pick up for both the NRSC and their Democratic counterpart, the Democratic Senatorial Campaign Committee. The DSCC had $19 million on hand

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